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There are four general reasons to have a website:
sell products and services
give information
increase visibility
provide additional customer service
First decide if any of these reasons make sense for you. To sell products and services on the Internet, success involves:
having a great product
attracting a targeted market
selling and satisfying your customers
E-Commerce is a six step process and all online businesses will go through the first three steps:
Create the online content.
Host the content on the Internet.
Market the website and content.
Businesses conducting online sales will need to continue through the final three steps:
Collect and record customer orders.
Process payments.
Fulfill customer orders.
