There are four general reasons to have a website:
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sell products and services
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give information
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increase visibility
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provide additional customer service
First decide if any of these reasons make sense for you. To sell products and services on the Internet, success involves:
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having a great product
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attracting a targeted market
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selling and satisfying your customers
E-Commerce is a six step process and all online businesses will go through the first three steps:
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Create the online content.
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Host the content on the Internet.
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Market the website and content.
Businesses conducting online sales will need to continue through the final three steps:
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Collect and record customer orders.
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Process payments.
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Fulfill customer orders.