There are four general reasons to have a website:

  • sell products and services

  • give information

  • increase visibility

  • provide additional customer service

 

First decide if any of these reasons make sense for you. To sell products and services on the Internet, success involves:

  • having a great product

  • attracting a targeted market

  • selling and satisfying your customers

 

E-Commerce is a six step process and all online businesses will go through the first three steps:

  • Create the online content.

  • Host the content on the Internet.

  • Market the website and content.

 

Businesses conducting online sales will need to continue through the final three steps:

  • Collect and record customer orders.

  • Process payments.

  • Fulfill customer orders.

 

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