Marketing is one of your most important organizing tools. There are four basic aspects of marketing, often called the "four P's":
• Product - the item or service you sell
• Price - the amount you charge for your product or service.
• Promote - the ways you inform your market as to who, what and where you are
• Provide - the channels you use to take the product to the customer.
As you can see, marketing encompasses much more than just advertising or selling. For example, a major part of marketing involves researching your customers: What do they want? What can they afford? What do they think? Your understanding and application of the answers to such questions play a major role in the success or failure of your business.