As a returning homemaker to the work force I had a strong entrepreneurial drive and a clear and focused vision for a cupcake bakery in a new larger strip mall on a well traveled, easy access feeder road to/from the NJ Turnpike and Route 295. I developed a business plan showing no competition in the service area, a possible location and recipes that out-classed any competition within NJ and NYC.
Success Story from
Central Jersey SCORE
Central Jersey SCORE Helps a Start Up
75% of original financing
paid back within one year
Successful Owner: Cathy Hirzel
My mentors brought up lots of valid points not considered, chiefly, the start up costs involved. They carefully reviewed my background and assets and, in the end, it was determined that it would be difficult for me to pull this business venture off with the limited resources I had available - BUT not impossible. In addition, they were kind and thoughtful and appreciated my enthusiasm and ambitious nature and they made me feel like my ideas were important and worthy